Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
The remarketing ads can be delivered in either or both text and image display formats.
How does Google remarketing work?
It's quite simple really. Remarketing works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range of different criteria.
For example you may wish to target visitors that viewed a particular page or section on your website but didn't make a purchase or complete and enquiry form.
- Adwords/Analytics logins.
- Country/State/City, that you would like to target?
- Monthly budget?
- Landing page ?
After successful payment, buyers are redirected to a page to fill requirements for sellers.
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